Video Will Be a Necessary Component for Marketing in 2021
The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will...
Hitting a Content Block? Find Engaging Topics Quickly and Consistently!
Growing your audience, connecting with people, and improving conversions all take a large output of content. Some businesses seem to never run out of content while others in the same...
Why Engaging, Relevant Content Is Critical in Social Media Marketing
Social media marketing is ubiquitous. Whether you are using Facebook, Twitter, Instagram, or any other platforms, social media marketing can be used to drive traffic to your site, boost sales,...
Understanding SEO Today and How Companies Can Prepare for the Future
Search Engine Optimization – or SEO – is a vital component of not just marketing, but existing in the digital space. SEO determines how visible your website is to your...
The Importance of Sales and Marketing Alignment
A few years ago, buyer behavior started to shift in a way that greatly informed businesses. Instead of viewing sales and marketing as clearly defined departments, where marketing a product...
The Importance of Knowing Your Audience
Whether you are selling products, services, or if you want to get your organization’s philosophy noticed, you need to understand your audience. Knowing your audience allows you to maximize your...