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CTV and OTT: Unleashing the Power of Advertising Via Streaming Media

Over the past decade, live television audiences have been shrinking. The ability to record television programs signaled the future of watching shows at one’s convenience. This, of course, opened the...

Why Authentic Brands Perform Better

Every business needs a brand identity. However, much like having a social media presence is the baseline for effective marketing, a brand identity is only a starting point. Authentic brands...

The Digital Marketing Ad Spend Forecast for 2021

The digital marketing ad spend has been steadily growing year over year, with 2021 looking to be even more crucial than the previous year. Last year, the total ad spend...

Video Will Be a Necessary Component for Marketing in 2021

The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will...

Hitting a Content Block? Find Engaging Topics Quickly and Consistently!

Growing your audience, connecting with people, and improving conversions all take a large output of content. Some businesses seem to never run out of content while others in the same...

Why Engaging, Relevant Content Is Critical in Social Media Marketing

Social media marketing is ubiquitous. Whether you are using Facebook, Twitter, Instagram, or any other platforms, social media marketing can be used to drive traffic to your site, boost sales,...