The Latest

Achieving Rapid Growth with Multi-Channel Marketing

As businesses reopen to welcome foot traffic, many entrepreneurs want to position themselves for growth by maximizing both in-person sales while expanding their online presence. By leveraging multi-channel marketing, businesses...

How to Survive in a Cookie-less World

In March, Google announced that would stop using cookies to track customers. This came on the heels of an announcement last year that Google is phasing out third-party tracking cookies...

What SMBs Are Looking for in the Second Half of 2021

Small and midsize businesses (SMBs) are very optimistic about the overall economic outlook compared to six months or even a year ago, when things were looking bleak due to the...

How to Use Geofencing to Drive Traffic and Sales

Geofencing has been coming to the forefront over the past few years as a fantastic tool for businesses to drive both sales and traffic. As companies across the country start...

CTV and OTT: Unleashing the Power of Advertising Via Streaming Media

Over the past decade, live television audiences have been shrinking. The ability to record television programs signaled the future of watching shows at one’s convenience. This, of course, opened the...

Why Authentic Brands Perform Better

Every business needs a brand identity. However, much like having a social media presence is the baseline for effective marketing, a brand identity is only a starting point. Authentic brands...