The Latest

What SMBs Are Looking for in the Second Half of 2021

Small and midsize businesses (SMBs) are very optimistic about the overall economic outlook compared to six months or even a year ago, when things were looking bleak due to the...

How to Use Geofencing to Drive Traffic and Sales

Geofencing has been coming to the forefront over the past few years as a fantastic tool for businesses to drive both sales and traffic. As companies across the country start...

CTV and OTT: Unleashing the Power of Advertising Via Streaming Media

Over the past decade, live television audiences have been shrinking. The ability to record television programs signaled the future of watching shows at one’s convenience. This, of course, opened the...

Why Authentic Brands Perform Better

Every business needs a brand identity. However, much like having a social media presence is the baseline for effective marketing, a brand identity is only a starting point. Authentic brands...

The Digital Marketing Ad Spend Forecast for 2021

The digital marketing ad spend has been steadily growing year over year, with 2021 looking to be even more crucial than the previous year. Last year, the total ad spend...

Video Will Be a Necessary Component for Marketing in 2021

The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will...