Quality Driven Email Marketing Services
As with all things digital, targeted relevant content drives results. Your email outreach approach and segmentation strategy are critical to the success of email marketing campaigns. We’ll help you navigate the creation, distribution, and management of your campaigns in order to grow your audience and generate leads.
Our highly tailored email marketing services to help you stay top of mind with your prospects and customers; we supply them with engaging content and share useful information about your company, products, and services. A forward-thinking email campaign includes great branding, impactful design, targeted content, and tracking of key metrics. At Outpace, we understand that no one likes spam, they want high quality, useful content. We help you with each aspect in order to greatly increase the rate at which your customers engage.
Small businesses, in particular, can benefit from an email marketing campaign in the following ways:
- Build credibility with potential clients and customers
- Expand your audience reach
- Promote services, special buys, and seasonal products in a timely manner
- Increase leads and conversions
- Improve relationships with existing customers
After we launch an email campaign, we analyze the metrics and learn quickly what is engaging your audience and what isn’t, and what method is preferred. This feedback allows us to fine tune and adjust your marketing efforts in a way that other types of media marketing can’t match.
This type of marketing can be easily overlooked but businesses today should give it plenty of focus as we see an average ROI of over 4300%.
While we customize everything we do for each client, we make sure to leverage the basics:
- Research and insights
- Lead generation
- CRM integration (if necessary)
- List segmentation
- Content development
- Email design
- Spam testing
- CAN-SPAM compliance
- Sending campaigns
- Tracking and Reporting
- Measurement and Optimization