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Video Will Be a Necessary Component for Marketing in 2021

The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will... Read More

Hitting a Content Block? Find Engaging Topics Quickly and Consistently!

Growing your audience, connecting with people, and improving conversions all take a large output of content. Some businesses seem to never run out of content while others in the same... Read More

Why Engaging, Relevant Content Is Critical in Social Media Marketing

Social media marketing is ubiquitous. Whether you are using Facebook, Twitter, Instagram, or any other platforms, social media marketing can be used to drive traffic to your site, boost sales,... Read More

Understanding SEO Today and How Companies Can Prepare for the Future

Search Engine Optimization – or SEO – is a vital component of not just marketing, but existing in the digital space. SEO determines how visible your website is to your... Read More

The Importance of Sales and Marketing Alignment

A few years ago, buyer behavior started to shift in a way that greatly informed businesses. Instead of viewing sales and marketing as clearly defined departments, where marketing a product... Read More

The Importance of Knowing Your Audience

Whether you are selling products, services, or if you want to get your organization’s philosophy noticed, you need to understand your audience. Knowing your audience allows you to maximize your... Read More