THE CHALLENGE
The realty company recognized that in order to better succeed in marketing a substantial residential property with hundreds of units, it would need to adopt more forward-thinking marketing strategy. The realtor realized they lacked a strong digital strategy compared to their competitors. One area that was an issue was the fact that they weren’t consistently producing fresh content; as well as having a lack of a meaningful social media presence — causing leads/sales to slip through their fingers and go straight to the competition.
THE SOLUTION
We went to work developing a content marketing strategy designed to drive more web traffic and increase online conversions. With content as the new fundamental cornerstone of the online presence, our marketing team set out to understand what type of content and keywords would resonate with target home buyers.
MARKETING STRATEGY
- Content marketing
- IDXBroker integration for dynamic retargeting ad
- Facebook ad campaigns
THE RESULTS
Within three months of launching the content marketing and social strategy (coupled with necessary ancillary services), significant gains in web traffic, conversions, and sales were achieved. By the end of the third month there was an 88% increase in inquiries and a 37% increase in sales. Traffic to the property’s website increased by 248%.
Traffic generated via social media increased by 894%, referral traffic increased by 360%, and organic traffic realized a 157% increase. Additionally, social reach increased — Twitter by 1,320% and Facebook by 873%. The real estate company realized a positive ROI within a fairly short period of time.
- 873% Facebook engagement
- 1,320% Twitter engagement
- 37% increase in sales
- 88% increase in inquiries
- 248% overall traffic
- 894% social media traffic
- 360% referral traffic
- 157% organic traffic
- 159% direct traffic
