THE CHALLENGE

Our client is a bridal boutique in the US that boasts a vast selection of brides and bridesmaids dresses. This particular location is part of a larger bridal franchise, yet under local ownership, faces many of the same struggles as other small local businesses. Our client makes customer service and satisfaction a core focus, and the reviews reflect these values.

THE SOLUTION

To amplify their positive online reputation and attract more eager brides and wedding guests to their boutique, the client hired us for our services, consisting of a multi-channel advertising campaign.

MARKETING STRATEGY

• Google Adwords campaign with programmatic bidding
• Review and location extensions
• Customized mobile-optimized landing page
• Programmatic display ads with geo-fencing and
  conversion zones
• Facebook ad campaigns

THE RESULTS

• After less than one month, our digital advertising services had achieved more than 88,000 impressions.
• 554 ad clicks -> 85 social and website clicks -> 52 calls and in-store visits.
• Each customer valued at $350 – the new campaign revenue pulled in $14,560 with an ROI of 1353%