Case Study – Homebuilder

The Results

Increased total visits to a Home Builder’s website
Increased site traffic from paid ads
Increase in leads generated from conversions
Increase in on-page engagement. Bounce rates lowered from 91% to 51.26%

“Our goal was to increase our online presence and drive more traffic to our site to capture more business leads.”
-- Company's Vice President


The client had previously run an SEO (search engine optimization) campaign, SEM (search engine marketing) campaign, and branding ads campaign that drove a higher amount of traffic. But their Google Analytics revealed that their on-page engagement was very low, users were bouncing off the page almost instantly. The client was also interested in very targeted ads on both an overall company-wide campaign, and to promote their individual communities.


Establish client as a thought leader in the real estate industry and as a home builder while staying competitive with other local builders. Improve the engagement numbers and increase CTRs (click-through-rate) and increase calls.


  • SEO and SEM for continued results.
  • Content marketing to establish thought leadership.
  • Social media targeting specific audiences, messages for individual communities, and a content calendar were streamlined and optimized to deliver strong results on a limited budget.
  • Build a consistent branding message.
  • A creative approach was taken to target using the client’s Google Analytics data which increased the CTR (clickthrough rate).


  • Increased site traffic from paid ads by 53%, and improved performance by over 100%.
  • Bounce rates lowered from 91% to 51.26% – an increase in on-page engagement by 100%.
  • Increased total visits to their website by 86%, and organic visits by 24%.
  • Average minutes per session duration increased by 6%
  • Leads generated from conversions up 22%.

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