Posts filed under: Digital Marketing Blog

What SMBs Are Looking for in the Second Half of 2021

Small and midsize businesses (SMBs) are very optimistic about the overall economic outlook compared to six months or even a year ago, when things were looking bleak due to the... Read More

How to Use Geofencing to Drive Traffic and Sales

Geofencing has been coming to the forefront over the past few years as a fantastic tool for businesses to drive both sales and traffic. As companies across the country start... Read More

CTV and OTT: Unleashing the Power of Advertising Via Streaming Media

Over the past decade, live television audiences have been shrinking. The ability to record television programs signaled the future of watching shows at one’s convenience. This, of course, opened the... Read More

Why Authentic Brands Perform Better

Every business needs a brand identity. However, much like having a social media presence is the baseline for effective marketing, a brand identity is only a starting point. Authentic brands... Read More

The Digital Marketing Ad Spend Forecast for 2021

The digital marketing ad spend has been steadily growing year over year, with 2021 looking to be even more crucial than the previous year. Last year, the total ad spend... Read More

Video Will Be a Necessary Component for Marketing in 2021

The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will... Read More

Hitting a Content Block? Find Engaging Topics Quickly and Consistently!

Growing your audience, connecting with people, and improving conversions all take a large output of content. Some businesses seem to never run out of content while others in the same... Read More

Why Engaging, Relevant Content Is Critical in Social Media Marketing

Social media marketing is ubiquitous. Whether you are using Facebook, Twitter, Instagram, or any other platforms, social media marketing can be used to drive traffic to your site, boost sales,... Read More

Understanding SEO Today and How Companies Can Prepare for the Future

Search Engine Optimization – or SEO – is a vital component of not just marketing, but existing in the digital space. SEO determines how visible your website is to your... Read More

The Importance of Sales and Marketing Alignment

A few years ago, buyer behavior started to shift in a way that greatly informed businesses. Instead of viewing sales and marketing as clearly defined departments, where marketing a product... Read More