What You Need to Know about Google’s NEW 3-Strikes Ad Policy
On September 21, 2021 Google will roll out its pilot program for the new 3-Strikes Ad Policy. While the guidelines for advertising have not really changed much, the consequences for... Read More
Achieving Rapid Growth with Multi-Channel Marketing
As businesses reopen to welcome foot traffic, many entrepreneurs want to position themselves for growth by maximizing both in-person sales while expanding their online presence. By leveraging multi-channel marketing, businesses... Read More
How to Survive in a Cookie-less World
In March, Google announced that would stop using cookies to track customers. This came on the heels of an announcement last year that Google is phasing out third-party tracking cookies... Read More
What SMBs Are Looking for in the Second Half of 2021
Small and midsize businesses (SMBs) are very optimistic about the overall economic outlook compared to six months or even a year ago, when things were looking bleak due to the... Read More
How to Use Geofencing to Drive Traffic and Sales
Geofencing has been coming to the forefront over the past few years as a fantastic tool for businesses to drive both sales and traffic. As companies across the country start... Read More
CTV and OTT: Unleashing the Power of Advertising Via Streaming Media
Over the past decade, live television audiences have been shrinking. The ability to record television programs signaled the future of watching shows at one’s convenience. This, of course, opened the... Read More
Why Authentic Brands Perform Better
Every business needs a brand identity. However, much like having a social media presence is the baseline for effective marketing, a brand identity is only a starting point. Authentic brands... Read More
The Digital Marketing Ad Spend Forecast for 2021
The digital marketing ad spend has been steadily growing year over year, with 2021 looking to be even more crucial than the previous year. Last year, the total ad spend... Read More
Video Will Be a Necessary Component for Marketing in 2021
The growth of video as a way to reach and communicate with people has grown exponentially over the last year alone. Cisco projects upwards of 80% of web traffic will... Read More
Hitting a Content Block? Find Engaging Topics Quickly and Consistently!
Growing your audience, connecting with people, and improving conversions all take a large output of content. Some businesses seem to never run out of content while others in the same... Read More