Integrated Marketing and Sales – Growth Simplified

Our quest to improve sales and marketing alignment in the workforce solutions industry continues.

We’ve seen a lot of sales hiring over the last several months. That is an important investment. And the perfect opportunity to build the alignment. (Onboarding tips here)

For new readers, we have created a 5 part framework to drive sales and marketing alignment. We are sharing the framework step by step here.

We are on to Part Two! 

Based on feedback, we will include the prior portion when introducing the new one.

Part Two is PROCESS.

Address frequency, ownership, distribution, and feedback loop. (It’s critical to track what content resonated, how and with whom, and all that needs to influence the next round of content creation).

Step 2 of Part 2

Conduct/refresh competitive analysis, positioning and messaging based on current buyer behavior and sales environment.

For example, there is a lot of uncertainty right now. Create messaging around how your solutions are the right move in an uncertain market.
 

Step 3 of Part 2

Co-create buyer relevant content based on buyer journey needs. 

Address frequency, ownership, distribution, and feedback loop. (Its critical to track what content resonated, how and with whom, and all that needs to influence the next round of content creation). 

Testimonials

What Our Clients Have To Say About Their Experience

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Since working with Outpace Digital Marketing, the alignment of our departments has finally taken place! Six months ago, our sales and marketing teams were not connected, and these teams didn’t share common goals. Now, both teams know what’s expected and what needs to be done to help each other be successful. The sales team is receiving marketing material that speaks directly to specific buyer personas along with their unique needs; and in turn, the Sales Team is receiving positive feedback from both customers and prospects. The sales team is then sharing this vital feedback with the marketing team.
Head of Sales$150 million Staffing Company
The time and effort that Yvonne invested into our organization has tremendously brought awareness to gaps in our processes. Before our engagement, sales and marketing were very segmented. Understanding that we can change our strategy and communication to improve our branding overall through commitments to each other, we are better equipped to position ourselves as more than a staffing firm but a trusted consultant. The feedback guide, utilized for new opportunities, and the content criteria quadrant help us deliver a message that brings more significant impact and success rates to the organization.
COOLarge National Staffing Organization
As a result of the work that Outpace Digital Marketing conducted for us, the alignment between our marketing and sales is at a new level. The messaging is crystal clear and being effectively communicated on all the critical social media outlets. We are receiving positive comments daily. The results are fantastic. Our prospect meeting rates have increased, our calls into our company have increased, and we are back on a growth track.
PresidentStaffing Industry Advisory Firm

OutPace Digital Marketing

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