From the Shelves

Since working with Outpace Digital Marketing, the alignment of our departments has finally taken place! Six months ago, our sales and marketing teams were not connected, and these teams didn’t share common goals. Now, both teams know what’s expected and what needs to be done to help each other be successful. The sales team is receiving marketing material that speaks directly to specific buyer personas along with their unique needs; and in turn, the Sales Team is receiving positive feedback from both customers and prospects. The sales team is then sharing this vital feedback with the marketing team.

The time and effort that Yvonne invested into our organization has tremendously brought awareness to gaps in our processes. Before our engagement, sales and marketing were very segmented. Understanding that we can change our strategy and communication to improve our branding overall through commitments to each other, we are better equipped to position ourselves as more than a staffing firm but a trusted consultant. The feedback guide, utilized for new opportunities, and the content criteria quadrant help us deliver a message that brings more significant impact and success rates to the organization.

As a result of the work that Outpace Digital Marketing conducted for us, the alignment between our marketing and sales is at a new level. The messaging is crystal clear and being effectively communicated on all the critical social media outlets. We are receiving positive comments daily. The results are fantastic. Our prospect meeting rates have increased, our calls into our company have increased, and we are back on a growth track.