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Our
Founders

Our Area of Expertise

What We Solve For

  • Lack of Competitive Positioning & Differentiated Value Proposition
  • Lack of a Digital Strategy for client and candidate acquisition
  • Gaps In Clear Targets & Personas
  • Lack of Emphasis On Website
  • Lack of Sales & Marketing Alignment
  • Highly Compensated Sales People Focused On Cold Outreach & Not Armed With, or Leveraging, Marketing Tools
  • Inconsistent and/or Poor Quality Leads Sales & Marketing Cycle Not Aligned With the B2B Buying Process
  • Client Relevant Content Gaps
  • Operational teams pulled in to create content resulting in inconsistency and opportunity cost
  • Limited understanding of the industry, solutions and buyers by external agencies

Yvonne McAteer

Yvonne McAteer is an staffing industry veteran and marketing strategist who co-founded Outpace Digital Marketing with a mission to provide sales-focused marketing to companies aiming to expand their market share and boost revenue. With over two decades of experience in the staffing and workforce solutions sector, Yvonne brings a wealth of expertise to the table. Her tenure in the industry started as a recruiter. She spent 16 years with a privately held workforce solutions firm and held a variety of roles with that organization, culminating in a VP of Sales and Strategy role. It was there that she began understanding the importance of marketing in driving sales. Her interest in expanding her knowledge to include a global experience drew her to a VP role with KOCG where she learned the pros and cons of a F500 staffing organization.

Yvonne’s forte lies in aligning and leading sales and marketing teams, managing complex deals, and orchestrating strategic initiatives to deliver top-line results. Drawing upon her comprehensive understanding of the buyer cycle, Yvonne excels in demand generation, campaign strategies, solution design, and content creation. Notably, Yvonne has shared her expertise as a presenter and panelist at prestigious events such as the HR Alliance and SIA CWS Panel. She has led webinars on topics ranging from the gig economy to MSP programs, and her insights have been featured in esteemed publications like HRO Today.

Shawn McAteer

Shawn has spent close to 30 years with a Fortune 500 firm, overseeing every element from brand strategy to customer service design. Shawn has a strong understanding of the driving spirit behind small- to mid-sized businesses, as well as the challenges they face, from his work with franchisees. He is strategic and forward-thinking, and brings the following strengths to every Outpace client engagement:

  • Brand Strategy & Execution
  • Experience Working Across Varied Markets
  • A Strong Record of Managing Brand Health, Growth, Loyalty, & Market Share
  • Data-Driven Insights
  • A Drive To Instill A Common Vision & Build
  • Relationships Based On Empathy
“We saw a gap in the small and mid-sizes market for transparent, results-based digital marketing, and that led us to found Outpace Digital Marketing.”

- Yvonne & Shawn McAteer

We don’t treat marketing in a silo, it has to integrate with your overall business strategy.

Our Team

The Experience You Need

Our team consists of experts with vast experience across multiple platforms, tools, and tactics. Key members of our team are Google Partner certified and Facebook certified. Many of Google Analytics certified and have been for over 8 years.

Our
Values

At the heart of everything we do lie six fundamental principles that shape our culture, guide our decisions, and define who we are. These core values aren’t just words on a page – they’re the essence of our organization, reflected in every interaction, project, and innovation we undertake. They drive us forward in our mission to create and deliver marketing solutions that grow revenue and create wealth for business owners and bring prosperity to employees and communities.

Authenticity

We are thoughtful people who care deeply

Commitment

We deliver on what we promise.

Focus

We are intense about results and constantly adapt.

Simplicity

We strive to make everything simple.

Togetherness

We hope to be part of your business family from day one.

Transparency

We are transparent in every step of the process.

Testimonials

What Our Clients Have To Say About Their Experience

Request Assessment
Since working with Outpace Digital Marketing, the alignment of our departments has finally taken place! Six months ago, our sales and marketing teams were not connected, and these teams didn’t share common goals. Now, both teams know what’s expected and what needs to be done to help each other be successful. The sales team is receiving marketing material that speaks directly to specific buyer personas along with their unique needs; and in turn, the Sales Team is receiving positive feedback from both customers and prospects. The sales team is then sharing this vital feedback with the marketing team.
Head of Sales$150 million Staffing Company
The time and effort that Yvonne invested into our organization has tremendously brought awareness to gaps in our processes. Before our engagement, sales and marketing were very segmented. Understanding that we can change our strategy and communication to improve our branding overall through commitments to each other, we are better equipped to position ourselves as more than a staffing firm but a trusted consultant. The feedback guide, utilized for new opportunities, and the content criteria quadrant help us deliver a message that brings more significant impact and success rates to the organization.
COOLarge National Staffing Organization
As a result of the work that Outpace Digital Marketing conducted for us, the alignment between our marketing and sales is at a new level. The messaging is crystal clear and being effectively communicated on all the critical social media outlets. We are receiving positive comments daily. The results are fantastic. Our prospect meeting rates have increased, our calls into our company have increased, and we are back on a growth track.
PresidentStaffing Industry Advisory Firm

OutPace Digital Marketing

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